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A Doncaster-based shoe shop has picked up a prestigious award at the National Footwear Industry Awards, receiving recognition for ‘Shop Front of the Year’.

The Shoe Room was a winner on the night in the Shop Front of the Year category, fending off high-class opposition including an impressive entry from a shop in Kensington, London.

Speaking to Doncaster Echo, shop owners Richard and Michelle Smith admitted they didn’t know what to expect with their entry, but were overwhelmed with the result.

“Of course we were thrilled to win, we had never entered anything like this before so we really didn’t know what to expect. Our category was strongly contested on the night, and was the only award that carried a prize.”

Couple Richard and Michelle opened their new store in November 2017, although previously were business partners in another Doncaster shoe shop for 11 years.

With over 11 years’ experience in English footwear retail, The Shoe Room has built up a long list of proud brand partners. Just some of these include iconic Australian brand RM Williams, Sanders and Sanders, Jeffery West, Viyella, Armor-Lux Clothing, as well as those they have worked with for many years including Loake, Barker, Tricker’s and Cheaney.

Following their successful window entry at the awards this February, the couple were rewarded with a trophy, as well as other gifts. The store’s winning entry is pictured above.

“On top of the award we also received £1500 worth of holiday vouchers, so we were thrilled with that.”

In a recent Facebook post, Richard and Michelle thanked various partners that the company have worked with, suggesting their window display was a real team effort.

Congratulations to The Shoe Room from everyone at Doncaster Echo.

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